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Last Revised: April 1, 2021
Schwan’s Company and its subsidiaries (collectively, “Schwan’s”) respect your privacy and are committed to protecting
it through our compliance with applicable laws and this Privacy Notice (“Notice”).
This Notice describes how Schwan’s collects, uses, discloses, transfers, stores, retains or otherwise processes your
information when you (whether in your individual or business capacity) access or use, in any manner, any content,
products, or related activities (collectively “Offerings”), including through the Internet domains owned or operated
by Schwan’s, which include, but are not limited to:
We refer to the above website and all related websites as “sites” and to each of them as a “site.” When we refer to
“we,” “us,” or “our,” we mean Schwan’s, or the specific division, subsidiary, or affiliate that operates a site,
provides its content, or processes information received through it, each as appropriate and applicable. When we refer
to “you” or “your,” we mean the person accessing the site. If the person accessing the site does so on behalf of, or
for the purposes of, another person, including a business or other organization, “you” or “your” also means that other
person, including a business organization.
This Notice applies to your use of our Offerings, and covers information collected in connection with your access to
and use of our Offerings, including those Offerings provided through our sites. Please read this Notice carefully. By
continuing to interact with our Offerings, you are consenting to the practices described in this Notice.
Please note, however, that this Notice does not apply to employment-related personal information collected
from employees, job applicants, contractors, or similar individuals (see PRIVACY NOTICE –
Our sites are hosted in the United States. If you are visiting the sites from outside of the
United States, please note that by providing your information it is being transferred to, stored or processed in the
United States and other countries, where our data center and servers are located and operated. This section sets forth
Schwan’s general privacy practices with respect to consumer information for the United States. Depending on your state
or country of residence, applicable privacy laws may provide you the ability to request access to, correction of or
deletion of your information, as further outlined below. If you are outside the United States and do not wish to allow
the transfer of your personal information to the United States, you should not use these sites and you should opt-out
of the collection of cookies. View our COOKIES POLICY.
We take your privacy and the protection of your personal information seriously. We will only store, process and
disclose your personal information in accordance with applicable law. We will make it clear when we collect personal
information and will explain what we intend to do with it. We do our best to protect your privacy through the
appropriate use of information security measures.
Schwan’s may collect different information from or about you depending on the manner in which you use our sites or
Offerings. The following examples are provided to help you better understand the information we may collect through
your access or use of the Offerings, including the sites:
The ways we collect information from you directly include:
You also may provide User-Generated Information to be published or displayed (hereinafter, “posted”) on public areas
of one of our sites or on a third-party website. Your User-Generated Information is posted on and transmitted to
others at your own risk. Please be aware that no security measures are perfect or impenetrable. We cannot control the
actions of other users of our sites or of third-party websites with whom you may choose to share your User-Generated
Information. Therefore, we cannot and do not guarantee that your User-Generated Information will not be viewed by
You also may provide us information that we may use for consumer care and for legal purposes. This may include
information regarding your complaints or evaluations of our Offerings, including, but not limited to: (a) allergy or
related medical information; (b) information describing your user experience with one of our Offerings; and (c) your
thoughts, opinions and mental impressions of an Offering.
You may access our sites through third-party platforms, such as Facebook. If you use our sites on or through a
third-party platform, including via any mobile and/or other Internet connected devices (“Wireless Devices”), or click
on third-party links, the collection, use, and disclosure of your information and your use of the sites will also be
subject to the privacy policies and other terms of such third parties or third-party platforms. You should review such
privacy policies, terms and other agreements.
Schwan’s collects certain information about or relating to you from third parties (i.e., any entity other than
Schwan’s Company or its subsidiaries) who directly or indirectly collected the information from you. This includes,
but is not limited to, entities we engage to provide services to us (“Service Providers”) and social media websites.
For additional information regarding data collected from social media platforms, please refer to the section entitled
When you access Schwan’s sites, Schwan’s and third-parties may use automatic data collection technologies to collect
certain information about your equipment, browsing actions, patterns, etc., including, without limitation, Technical
Information and Usage Information (as such terms are defined in Section 1 of this Section III).
The technologies we and/or third parties use for this automatic data collection may include cookies and web beacons
(such terms which are defined below in the COOKIES POLICY).
This information may be used by Schwan’s and third parties to analyze and track usage of our sites, to determine the
popularity of certain content, and to better understand how you use our sites. Additionally, we and/or such third
parties also may use these technologies to collect information about your online activities over time and across
third-party websites or other online services (behavioral tracking). Refer to the HOW TO ADJUST AND/OR RESTRICT
COOKIES section for information on how you can opt out of behavioral tracking on each site and how we respond to web
browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking. The
information we and/or third parties collect on our sites automatically may include personal information, or we and/or
such third parties may maintain it or associate it with personal information collected in other ways or received from
For example, we may use Service Providers to provide site metrics and other analytics services. Additionally, our
sites may include social media features, such as the Facebook Like button. Our integration of these features may allow
third-party social media to collect certain information, such as your IP address and which page(s) you are visiting
when using our sites, and to set a cookie to enable that feature to function properly. Your interactions with these
The Service Providers that we engage are bound by confidentiality obligations and other restrictions with respect to
their use and collection of your information.
This Notice does not apply to, and we are not responsible for, third-party cookies, web beacons or other tracking
technologies, which are covered by such third-parties’ privacy policies. For more information, we encourage you to
check the privacy policies of these third-parties to learn about their privacy practices. For more information about
targeted advertising specifically, please visit https://www.aboutads.info/choices.
information in the COOKIES POLICY.
We may use information about you for a number of purposes, including:
Please note that if we send you marketing emails, each email will contain instructions permitting you to unsubscribe
from receiving future marketing or other communications.
We do not sell your personal information to third parties, and we also do not allow the third parties with whom we
share your personal information to sell it. For the avoidance of doubt, this includes personal information of minors
under 16 years of age.
We may disclose the personal information we collect or you provide as described in this Notice:
In order to synthesize some of the information provided above, below is a table listing the general categories of consumer personal information that Schwan’s currently collects, the sources from which that information may be collected, the categories of third parties to which Schwan’s may disclose such personal information, and the business purpose for which the information may be disclosed to third parties. This table is intended to be read in conjunction with the information provided above.
|Category of Personal Information Collected||Source(s) From Which Such Personal Information May Be Collected||Categories of Third Parties to Which Schwan’s May Share Such Personal Information||Business Purpose for Which Such Personal Information Is Disclosed To Third Party|
|Identity and Demographic Information||
|Financial Information||Payment Processing Vendors||Payment Processing Vendor||Order fulfillment|
|Marketing and Communications Information||
||Provide requested services|
|Other Brand Interaction Information||
|Social Media Information||
||Advertising Agencies and Networks||
Within the past 12 months, we may have shared your Personal Information in a merger or business asset transaction.
We will not use the personal information we collected for materially different, unrelated, or incompatible purposes
without providing you notice.
Like many online platforms, Schwan’s and its analytics vendors use server logs and automated data collection tools,
such as browser cookies, pixel tags, scripts and web beacons. These tools are used for analytics purposes to enable
Schwan’s to understand how users interact with the Offerings, including the sites. Schwan’s and its analytics vendors
may tie the information gathered by these means to the identity of users.
Cookies are small text files placed on a computer or device while browsing the Internet. Cookies are used to collect,
store and share bits of information about user activities. Schwan’s uses both session cookies and persistent cookies.
Session cookies are used to identify a particular visit to Schwan’s sites and collect information about your
interaction with the sites. These cookies expire after a short time or when the user closes their web browser after
using the sites. Schwan’s uses these cookies to identify a user during a single browsing session, such as when you log
into the sites. This helps Schwan’s improve the Offerings, including the sites, as well as improve the users’ browsing
A persistent cookie will remain on a user’s device for a set period of time specified in the cookie. Schwan’s uses
these cookies to identify and recognize a specific user over a longer period of time. They allow Schwan’s to:
Examples of persistent cookies include: (i) preferences cookies to remember information about a user’s browser and
settings preferences, such as preferred language – preference cookies make a user’s experience more functional and
customized; (ii) authentication and security cookies to enable a user to log in or stay logged in to access the sites,
to protect user accounts against fraudulent log-ins by others and to help detect and protect against abuse or
unauthorized usage of user accounts; and (iii) functional cookies to make the experience of using the sites better,
like remembering the sound volume level selected by the user.
Schwan’s uses tracking technology to: (i) determine if a certain page was visited or whether an email sent by
Schwan’s was opened or clicked on by a user; and (ii) to customize the experience of individual users by recommending
We also use clear gifs in HTML-based emails sent to our users to track which emails are opened and clicked on by
recipients. We may use the information we obtain from the cookie in the administration of the sites, to improve the
usability of the sites and for marketing purposes. We may also use that information to recognize your computer when
you visit our sites, and to personalize our sites for you.
Cookies and information captured through our sites are stored for a certain retention period, however you can
eliminate these cookies any time before the expiration date.
To easily learn more about the types of cookies we use or to make updates to your preferences, click here to
If you’d prefer to manually adjust the settings in your browser in order to restrict or block cookies that are set by
the sites (or any other website on the Internet), you may visit www.allaboutcookies.org. Alternatively, you can control and delete cookies through your browser
settings through the following links:
Please be aware that restricting cookies may impact the functionality of the Offerings. Most browsers allow you to
refuse to accept cookies. Additional general information about cookies, including how to be notified about the
placement of new cookies and how to disable cookies, can be found at www.allaboutcookies.org.
The sites contain links to other websites. Schwan’s is not responsible for the privacy practices or the content of
such websites, including any websites that may indicate a special relationship or partnership with us (such as
co-branded pages or “powered by” or “in cooperation with” relationships). We do not share information we gather with
other websites or any other entities or individuals unless such sharing is disclosed to you in advance through this
Notice. Other linked websites, however, may collect personal information from you that is not subject to our control.
the sites (including by linking through social media features on the sites, such as through a Facebook “Like” button).
Please note that this Notice applies only to our sites, and not to other companies’ or organizations’ websites to
which we link.
On certain sites, we may use an unaffiliated payment service to enable you to purchase an Offering or make payments
on a third-party payment service provider website (“Payment Service”). If you wish to purchase a product or make a
payment using a Payment Service, you will be directed to a page operated by that Payment Service. Any information that
Notice. We have no control over, and are not responsible for, any Payment Service’s use of information collected
through any Payment Service.
As noted above, one source through which we may collect information is from social media platforms (which may share
information about how you interact with our social media content). We do not control how your personal information is
collected, stored or used by such third-party websites or to whom it is disclosed. You should review the privacy
policies and settings on any social media website that you subscribe to so that you understand the information they
collect and may be sharing. If you do not want a social media website to share information about you, you must contact
that website and determine whether it gives you the opportunity to opt-out of sharing such information. Schwan’s is
not responsible for how these third-party websites may use information collected from or about you.
We generally retain your information as long as reasonably necessary to comply with our document retention policy and
applicable law, applicable statute of limitations, or as we believe is reasonably necessary to comply with applicable
law, regulation, legal process or governmental request. In some circumstances we may anonymize your personal
information (so that it can no longer be associated with you) for research or statistical purposes, in which case we
may use this information indefinitely without further notice to you.
You may unsubscribe from receiving marketing and promotional messages from Schwan’s, if those messages are powered by
Schwan’s, by following the instructions in those messages. If you decide to unsubscribe, you will still receive
non-promotional communications relevant to your use of our Offerings.
None of our sites are intended for children under 16 years of age. It is our policy to refrain from knowingly
collecting or maintaining personal information relating to any person under the age of 16. If you are under the age of
16, please do not supply any personal information through the sites. If you are under the age of 16 and have already
provided personal information through the sites, please have your parent or guardian contact us immediately using the
information provided under CONTACT INFORMATION so that we can remove such information from our files. If you believe
we might have any information from or about a child under 16, please contact us at CONTACT INFORMATION.
We take reasonable measures, including administrative, technical, and physical safeguards, to protect your
information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. We hold
information about you both at our own premises and with the assistance of third-party service providers. Further
public disclosure here of our security measures could aid those who might attempt to circumvent those security
measures. If you have additional questions regarding security, please feel free to contact us directly using the
information provided under CONTACT INFORMATION. To ensure that our employees comply with our privacy policies, we have
developed a training program that provides all employees with the tools and knowledge to protect your personal
information in all aspects of their work. Any employee who violates our privacy policies is subject to disciplinary
action, including possible termination and civil and/or criminal prosecution.
The California Consumer Privacy Act of 2018 (“CCPA”) permits residents of California to have the following additional
rights. For more information, or if you have questions, you can contact us using the information provided under
CONTACT INFORMATION. For your protection, Schwan’s is required to collect certain information from you to verify your
identity before we respond to any request submitted by you. The information you provide to verify your identity will
only be used for verification purposes, and a record of your request, including certain information contained within
it, will be maintained by Schwan’s for its files.
California residents have the right to request that Schwan’s disclose what personal information Schwan’s collected,
used, and disclosed about them over the past 12 months. You may make such a request no more than twice in any 12-month
period. The general categories of personal information Schwan’s collects about California residents are listed above
under WHAT INFORMATION WE COLLECT. If you are a California resident and would like to request the personal information
that Schwan’s collects, uses and discloses about you, please use the information provided under CONTACT INFORMATION to
To verify any request regarding the personal information Schwan’s collects, uses, and discloses about you, you will
be required to provide information to verify your identity (e.g., name, address, and e-mail address). Failure to do so
could result in Schwan’s inability to comply with your request.
California residents have the right to request that Schwan’s delete the personal information Schwan’s maintains about
them, subject to certain exceptions. Schwan’s will make every effort to comply with California residents’ requests to
delete their personal information; however, certain laws or other legal requirements might prevent some personal
information from being deleted. If you are a California resident and would like to request the deletion of your
personal information, please use the information provided under CONTACT INFORMATION and contact Schwan’s.
To verify any request to delete personal information, you will be required to provide information to verify your
identity (e.g., name, address, and e-mail address). Failure to do so could result in Schwan’s inability to comply with
Under the CCPA, California residents have the right not to receive discriminatory treatment by Schwan’s for the
exercise of their privacy rights. However, the exercise of certain privacy rights by California residents will make it
so that Schwan’s is no longer able to provide those residents with certain aspects of the Offerings. For example, if,
at the request of a California resident, Schwan’s deletes all of the California resident’s personal information that
it maintains, Schwan’s will no longer be able to send marketing communications to that California resident unless that
California resident re-submits personal information to Schwan’s.
California residents can designate an authorized agent to make requests under the CCPA related to the residents’
personal information. Schwan’s can deny any request made by an agent who does not submit proof that he or she has been
authorized by the California resident to act on the California resident’s behalf. For more information on submitting a
request on behalf of a California resident as an authorized agent, you can contact us using the information provided
under CONTACT INFORMATION.
Schwan’s has not, in the last 12 months, sold your information, nor does Schwan’s have plans to sell your information
in the future.
Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking
across websites. Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit,
indicating that you do not wish to be tracked. However, there is no accepted standard for how a website should respond
to this signal, so we do not take any action in response to this signal. Schwan’s does not have a mechanism in place
to respond to DNT signals. Instead, in addition to publicly available third-party tools, we offer you the choices
described in this Notice to manage the collection and use of information about you.
Schwan’s tracks some activity across websites (including your search terms, the website you visited before you
visited or used the sites and other clickstream data) and we may continue to collect information in the manner
described in this Notice from web browsers that have enabled DNT signals or similar mechanisms.
Please check this Notice periodically for changes – this Notice may be revised from time to time as we add new
features and Offerings, as laws change and as industry privacy and security best practices evolve. The effective date
is listed on the top of this Notice so you can easily identify when there has been a change. If we make any material
change to this Notice regarding the use or disclosure of personal information, we will provide notice of the change on
our sites and the change will apply to information collected after the change becomes effective. Small changes or
changes that do not significantly affect individual privacy interests may be made at any time and without prior
notice. Your use of any site constitutes acceptance of the provisions of this Notice and your continued usage after
such changes are posted constitutes acceptance of each revised Notice. If you do not agree to the terms of this Notice
or any revised Notice, please exit the site immediately. If you have any questions about this Notice, the practices of
the sites, or your dealings with the sites, please contact us using the in the CONTACT INFORMATION section.
Please contact Schwan’s with any questions or concerns regarding this Notice using the following information:
If you believe our Notice or applicable laws relating to the protection of your personal information have not been
respected, you may file a complaint with Schwan’s using the contact information listed above, and we will respond to
let you know who will handle your concern and when you can expect a further response. We may request additional
details from you regarding your concerns and may need to engage or consult with other parties in order to investigate
and address your issue. We may keep records of your request and any resolution.